Stylized black smiley face with one eye shaped like a gear and the other a crescent moon, inside a white wavy circle on an orange background.

Aginceo

Aginceo's platform did something genuinely useful and asked its users to learn a new vocabulary to reach it. Our UI/UX work kept the capability and threw away the vocabulary: plain names, fewer states, and a first run that gets someone to a result inside two minutes.

SERVICES

ui/ux design

CLIENT

Aginceo

LOCATION

Toronto, Canada

YEAR

2025

Concepts

We mapped every screen against the job it belonged to and found four jobs sharing nineteen screens. The concepts collapsed them into four flows, each one linear, each one able to be abandoned and resumed.

Prototyping those flows in the browser rather than in a design tool made the awkward moments obvious early -- which is where most of the two minutes came from.

Simple four-pointed star shape with light cream color and soft edges.Let’s contact nowLight yellow starburst shape with evenly spaced rectangular rays extending outward on a transparent background.Let’s contact nowSimple four-pointed star shape with light cream color and soft edges.Let’s contact nowLight yellow starburst shape with evenly spaced rectangular rays extending outward on a transparent background.Let’s contact now
Simple four-pointed star shape with light cream color and soft edges.Let’s contact nowLight yellow starburst shape with evenly spaced rectangular rays extending outward on a transparent background.Let’s contact nowSimple four-pointed star shape with light cream color and soft edges.Let’s contact nowLight yellow starburst shape with evenly spaced rectangular rays extending outward on a transparent background.Let’s contact now
Simple four-pointed star shape with light cream color and soft edges.Let’s contact nowLight yellow starburst shape with evenly spaced rectangular rays extending outward on a transparent background.Let’s contact nowSimple four-pointed star shape with light cream color and soft edges.Let’s contact nowLight yellow starburst shape with evenly spaced rectangular rays extending outward on a transparent background.Let’s contact now
Simple four-pointed star shape with light cream color and soft edges.Let’s contact nowLight yellow starburst shape with evenly spaced rectangular rays extending outward on a transparent background.Let’s contact nowSimple four-pointed star shape with light cream color and soft edges.Let’s contact nowLight yellow starburst shape with evenly spaced rectangular rays extending outward on a transparent background.Let’s contact now
Simple four-pointed star shape with light cream color and soft edges.Let’s contact nowLight yellow starburst shape with evenly spaced rectangular rays extending outward on a transparent background.Let’s contact nowSimple four-pointed star shape with light cream color and soft edges.Let’s contact nowLight yellow starburst shape with evenly spaced rectangular rays extending outward on a transparent background.Let’s contact now
Simple four-pointed star shape with light cream color and soft edges.Let’s contact nowLight yellow starburst shape with evenly spaced rectangular rays extending outward on a transparent background.Let’s contact nowSimple four-pointed star shape with light cream color and soft edges.Let’s contact nowLight yellow starburst shape with evenly spaced rectangular rays extending outward on a transparent background.Let’s contact now
Simple four-pointed star shape with light cream color and soft edges.Let’s contact nowLight yellow starburst shape with evenly spaced rectangular rays extending outward on a transparent background.Let’s contact nowSimple four-pointed star shape with light cream color and soft edges.Let’s contact nowLight yellow starburst shape with evenly spaced rectangular rays extending outward on a transparent background.Let’s contact now
Horizontal sequence of orange rectangular bars evenly spaced on a black background.Horizontal sequence of orange rectangular bars evenly spaced on a black background.