Stylized black smiley face with one eye shaped like a gear and the other a crescent moon, inside a white wavy circle on an orange background.

Genc

Genc came to us with a strong name, a good product and a website that undersold both. We designed and built a new site from the ground up: a clear identity, a page system the team can extend themselves, and a front end that loads fast enough to keep the audience it earns.

SERVICES

website design & development

CLIENT

Genc Studio

LOCATION

Copenhagen, Denmark

YEAR

2024

Concepts

The concept work centred on one idea -- that the site should feel like the product rather than like an advertisement for it. Every component we drew had to be something the team could reuse without asking us.

That turned into a library of eleven blocks, each with its own rules about what it may contain, and a set of pages assembled from nothing else. Six months on, Genc has added fourteen pages and has not opened a design file.

Simple four-pointed star shape with light cream color and soft edges.Let’s contact nowLight yellow starburst shape with evenly spaced rectangular rays extending outward on a transparent background.Let’s contact nowSimple four-pointed star shape with light cream color and soft edges.Let’s contact nowLight yellow starburst shape with evenly spaced rectangular rays extending outward on a transparent background.Let’s contact now
Simple four-pointed star shape with light cream color and soft edges.Let’s contact nowLight yellow starburst shape with evenly spaced rectangular rays extending outward on a transparent background.Let’s contact nowSimple four-pointed star shape with light cream color and soft edges.Let’s contact nowLight yellow starburst shape with evenly spaced rectangular rays extending outward on a transparent background.Let’s contact now
Simple four-pointed star shape with light cream color and soft edges.Let’s contact nowLight yellow starburst shape with evenly spaced rectangular rays extending outward on a transparent background.Let’s contact nowSimple four-pointed star shape with light cream color and soft edges.Let’s contact nowLight yellow starburst shape with evenly spaced rectangular rays extending outward on a transparent background.Let’s contact now
Simple four-pointed star shape with light cream color and soft edges.Let’s contact nowLight yellow starburst shape with evenly spaced rectangular rays extending outward on a transparent background.Let’s contact nowSimple four-pointed star shape with light cream color and soft edges.Let’s contact nowLight yellow starburst shape with evenly spaced rectangular rays extending outward on a transparent background.Let’s contact now
Simple four-pointed star shape with light cream color and soft edges.Let’s contact nowLight yellow starburst shape with evenly spaced rectangular rays extending outward on a transparent background.Let’s contact nowSimple four-pointed star shape with light cream color and soft edges.Let’s contact nowLight yellow starburst shape with evenly spaced rectangular rays extending outward on a transparent background.Let’s contact now
Simple four-pointed star shape with light cream color and soft edges.Let’s contact nowLight yellow starburst shape with evenly spaced rectangular rays extending outward on a transparent background.Let’s contact nowSimple four-pointed star shape with light cream color and soft edges.Let’s contact nowLight yellow starburst shape with evenly spaced rectangular rays extending outward on a transparent background.Let’s contact now
Simple four-pointed star shape with light cream color and soft edges.Let’s contact nowLight yellow starburst shape with evenly spaced rectangular rays extending outward on a transparent background.Let’s contact nowSimple four-pointed star shape with light cream color and soft edges.Let’s contact nowLight yellow starburst shape with evenly spaced rectangular rays extending outward on a transparent background.Let’s contact now
Horizontal sequence of orange rectangular bars evenly spaced on a black background.Horizontal sequence of orange rectangular bars evenly spaced on a black background.