Stylized black smiley face with one eye shaped like a gear and the other a crescent moon, inside a white wavy circle on an orange background.

valmond

Valmond's dashboard had grown one panel at a time until nobody could find anything twice. We rebuilt it around the three questions its users actually open it to answer, and moved everything else behind a search that works.

SERVICES

saas dashboard

CLIENT

Valmond Group

LOCATION

Rotterdam, Netherlands

YEAR

2023

Concepts

We started by watching eight account managers work for a week and counting what they opened. Two thirds of the interface was reached fewer than five times between them; the remaining third was reached constantly and buried three levels deep.

The concepts that followed inverted that. A single overview answers the common questions on load, and the depth is still there for the people who need it -- one keystroke away rather than one guess away.